segmentation | Notion

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<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Personalization and segmentation are more than just buzzwords - they are essential strategies that ensure meaningful contact with your audience. Personalization involves tailoring your products, services, and communication to meet your customers' individual needs and preferences.

Segmentation is about dividing your target market into manageable groups based on various criteria such as demographics, behavior, or purchase history. This section is designed to guide you through the process of creating effective personalization and segmentation strategies that can lead to increased customer satisfaction, loyalty, and ultimately, business growth.

Start by reviewing all aspects related to your target audience. Have you identified any subgroups within your target audience? For example, if you offer online language courses, your audience might consist of adults who want to learn a new language. Within this group, there could be subgroups such as:

Frequent travelers
People who want to improve their work-related language skills
People who want to learn a language for pleasure.

The needs of these subgroups can be very different. More effective communication can be achieved by targeting your message specifically to each subgroup.

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Start by reviewing all aspects related to your target audience

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What information might you be missing about your customer groups that could improve personalization for them?

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How will you be able to gather information about your customer segments to create this personalization?

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Make a list of specific ways you can personalize your product or service for different customer segments. Consider personalized emails, product recommendations, and tailored offers.

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Choose one of your segments and start creating a segmentation campaign for them. Detail the communication channels this segment tends to use.

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