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<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> A feedback loop is like having a chat with your customers to see what they think about your website's landing pages. You want to know if they get what they need when they land on your landing page.

The first step is to figure out how you can ask for their thoughts about your landing pages.

You could use a survey
A form on your website
Emails
Or even chat with them on social media

Just make sure it’s easy for them to tell you what they think. Once you’ve got their feedback, it’s time to sort through it and decide what’s most important to fix or improve. The fun part is making changes based on what people tell you. When you update your site with their ideas, you show them that you’re really listening and valuing their input. This can make them feel more connected to your brand and maybe even make them stay longer on your pages.

Remember, creating a feedback loop is not just a one-time thing. Keep checking in and updating your stuff based on your customers’ feedback. In short, a feedback loop helps you figure out what your customers want. It takes a bit of planning and effort to keep it going, but it’s all worth it for your business.

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Start

Which specific aspects of your landing page do you want feedback on? Is it the overall design, the content, the user journey, or specific elements such as calls to action?

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How will you measure the feedback? What metrics will you use to track improvements? Increased conversion rate? Reduced bounce rate? Higher satisfaction score?

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How do you plan to collect feedback? Consider surveys, feedback forms, follow-up emails, and even user testing sessions.

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The easier it is to provide feedback, the more likely people are to participate. How can you ensure that the feedback process is simple and accessible for users?