<aside> <img src="data:image/svg+xml;charset=utf-8;base64,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" alt="data:image/svg+xml;charset=utf-8;base64,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" width="40px" /> HOME

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<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> To get started with inserting CTAs on your landing page, you need to have completed the final touch section. Once that's done, start reviewing your text from beginning to end. Mark all the places where it would be good to insert your "Call to Actions."

If you're unfamiliar with this term, a "Call to Action" or "CTA" is usually a small paragraph that stands out from the rest of your text with a "Buy button." It briefly summarizes the preceding paragraph and tells people what to do—namely, to buy.

Ideally, your CTAs should be repeated multiple times on the page, but don't just throw them in randomly. Take your time to read as if you are a first-time customer who may not even know you. Look for the appropriate moment to insert a CTA.

You don't want to place it too high up, because someone new to you will likely want to learn more about the product and you. If the reader knows you, they need time to understand what you are offering. They are not quite ready to buy your product/service at that moment.

Right after you give people some hope, or when you justify the cost, is a much better place. Also, try to use different words for each "Buy button."

You can sometimes place the "Buy button" early in the text. This is most effective if your text naturally leads to an action. Try using many action-oriented words on your button. In other words, write something more inviting than just 'buy.'

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You are now about to place your buy buttons on your landing page.

“Call to Action” procedure:

Placement: You now need to find the best places in your text that make people want to buy what you are selling.
Text for CTA: Once you have found these places, you need to write a small, persuasive text. This text should make it clear that now is the best time to buy.
Text for the buy button: Write a good text for your "Buy button" that makes people want to buy now.

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CTA 1

Placement:

Text CTA:

Text to buying button:

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CTA 4

Placement:

Text CTA:

Text to buying button:

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CTA 2

Placement:

Text CTA:

Text to buying button:

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CTA 5

Placement:

Text CTA:

Text to buying button:

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CTA 3

Placement:

Text CTA:

Text to buying button:

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CTA 6

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